Not incredibly shocking. Shouldn’t Midnight showings be reserved for the big guns? Otherwise it’s kind of embarrassing.
Don’t get me wrong, though. I’ll be seeing this sometime time weekend. :)
Taking a page out of Tesco’s book, Glamour created what might be one of the first “shoot-to-shop” OOH executions in the US. Glamour approached some of their longest standing beauty product advertising partners and encouraged them to take part in an execution that allows passers-by to literally take a picture to purchase their products. Brands ranging from C.O. Bigelow to Clearasil participated in the innovative execution that leveraged SnapTags from SpyderLink.
The magazine previously used Facebook-enabled SnapTags in the coveted September issue and is set to feature SnapTags for e-commerece in their upcoming March issue.
Today, 74 days before the Hunger Games is released (which features the story of the 74th Hunger Games…get it?), Lionsgate announced the pre-sale date for tickets to the flick. Fans will be able to start buying tickets on Feb 22, one month before the flick finally hits theaters.